The Graphic Odyssey ProcessBy integrating our creative and technology teams with the talented staff of our clients, Graphic Odyssey helps our clients thrive, using innovative digital marketing solutions to keep them and their products in sync with the needs of their customers and in the forefront of their industries. |
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1. DiscoverFirst, we listen to you. Successful engagements always involve clear communication and a deep understanding of the client's business situation. Then we study your customers, paying special attention not only to what they say, but what they do and where they click. Our designers are passionate observers of how real-life users interact with products and websites. |
Steps:Stakeholder and Customer Interview Website Usage Analysis Competitive Research |
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2. PlanMost likely your project has many important business goals, with various levels of priority and difficulty. We'll carefully study your technical and content constraints, and help you rank everything into an actionable roadmap that can drive the design process. |
Steps:Goal Prioratization (Business + User Goals) Card Sorting Exercises Project Vision & Roadmap Content Brief Feasibility |
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3. Define Actionable PathIn this phase, solutions come into view. We take our detailed understanding of your customers and start solving their problems using the strengths of your business. The best answers are not always what we expect. Finally, a roadmap is defined and filled with next action steps. |
Steps:User Workflows & Conceptual Design Information Architecture Customer Data Flow & Communication Interaction Design Graphics Prototypes & User Tests |
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4. BuildDepending on the client's level of technical expertise and resources, our involvement in development can be minimal or comprehensive. In all cases, Graphic Odyssey delivers clear specifications, and provides ongoing support for development. Graphic Odyssey's technical capabilities include client- and server-side development, e-commerce, content management systems, and CRM. |
Steps:UI Behavior Specification Visual Styleguides System Requirements Quality Assurance Testing |
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5. Deploy and ManageWe make sure that designs are ready before they launch. All user testing, quality assurance, and reviews are conducted within our testing environment. When all development is complete, we work the client's internal IT personell to deploy and launch the site at a live production environment. |
Steps:Client-Side Development IT Infrastructure Set-up Server-Side Development Integration with 3rd party systems Support for Development |
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6. ReviewIt's not always possible, or smart, to do everything at once. We work with you to make changes that have the most effect first, and provide for how a solution may grow in the future. We also guide that growth, by following and evaluating the effectiveness of designs and building on their successes, increasing your ROI. |
Steps:Quality Assurance Review Analytics Configuration Launch Management |





